—PHILADELPHIA ⦿ MFA CANDIDATE

    Writer.

    Brand Strategist.

    Storyteller.

    Twenty-five years of building consumer and healthcare brands you recognize. Now pursuing a different kind of storytelling — through fiction, essays, and the kind of strategic thinking that only someone who's lived at the intersection of business, culture, and human behavior can bring.

The Work:

— WHAT I DO

Art & Commerce

Four distinct offerings, one through-line — the rare combination of commercial instinct, creative vision, and genuine human curiosity.

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Essays & Features

Cultural commentary, personal essays, and longform features spanning business, lifestyle, and identity. Writing grounded in journalistic rigor and lived experience.

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Literary Work

A novel in progress. Personal essays. Building a literary body of work alongside commercial writing.

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Strategic Advisory

Decades of brand-building across regulated, global, consumer markets — now available for brand strategy, global footprint review, positioning, and promo strategy. Limited. Expensive.

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Senior Domain Expert - LLM

Domain expert for AI Model evaluation projects in the marketing space with a focus on content quality and measurment.

Let’s start a real conversation…

I work with a limited number of clients each year. If you're interested in working together — or have a press or editorial inquiry — reach out.

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LOCATION

Outside Philadelphia, PA USA & Virtual